Local SEO case study: an embroidery business in Derby
Eaton Embroidery is a Derby embroidery business. Its website and Google Business Profile were built from scratch by TW Results, and it reached #2 on Google Maps for “embroidery Derby” within a few weeks.
- #2
- on Google Maps for “embroidery Derby” in a few weeks
- 80%
- of work now inbound (reported by the business)
- 10
- more enquiries a week (reported by the business)
What I did
- Built an optimised website
- Set up and optimised the Google Business Profile
- Reviews: every new review replied to
- Regular Google posts
- Citations: matching business details on directories such as Yell and Bing
Results for a Derby business
Brand-new business, launched July 2026, went from page 2–3 of Google to #2 on Google Maps for “embroidery Derby” in a few weeks.
Checked 10/09/2026 and 07/10/2026: #2 both times, position held.
Results log
Brand-new business launched. Page 2–3 of Google for “embroidery Derby”.
Checked after the work: #2 on Google Maps for “embroidery Derby”.
Checked again: #2, position held.